Spreading The Word With Effective Mobile App Marketing Strategies

Mobile app marketing is a marketing strategy used to promote an app, engage users and increase the number of app downloads. It refers to the tactics used to attract users and build an interest in your app. In other words, it means guiding the users through the conversion funnel from the moment they first hear about your app to the moment they download it. But the journey doesn’t end when users download your app.

Mobile app marketing strategies

Conduct market research

Market research and competitor analysis play a key role in app development as well as mobile app promotion campaigns. This research provides invaluable data that helps guide both the development and the promotion stages. Before you start investing your money in developing an app, you need to research your target market.

Create user personas

Creating user personas means segmenting your audience into several groups based on their interests, age, mobile preferences and other factors. Then, you create fictional characters based on the information you have to help you better understand your audience.

Build a website

Building a website should be at the top of your priority list when thinking about how to market an app. You should start building a website even before you begin developing your app. Build a visually-appealing, optimized, engaging website that provides useful information to your target audience and presents your app’s features and benefits.

Create a landing page

A landing page is a representation of your app and should provide users with information about your product. Your app’s landing page should be informative and visually appealing so it can give users a glimpse of the app experience.

Start a blog

Start blogging about your app as soon as possible to build authority in your domain. Research keywords and relevant topics your visitors would be interested in reading and provide answers to their questions.

Establish a social media presence

Being present and visible on social media should be an integral part of your mobile app marketing strategy. You can use your social media presence to get to know your audience better and boost your app’s visibility.

Utilize email marketing

Compile an email list with contacts who are interested in your app and start sending subscribers updates. You can use a newsletter to share what’s new with your app, present the benefits of your product and update users about promotional offers.

Create video content

Video content is a very effective way to grab your audience’s attention. Short, engaging videos where you showcase your app and its features can help users get acquainted with your brand.

Use paid ads

When you launch your app, consider the preferred social media platforms of your target audience for paid ads. This might be LinkedIn, Instagram or Facebook, depending on your audience. Paid ads target users based on their preferences and interests so it’s a good way to reach potential customers.

Optimize for app stores

Your website is not the only thing that requires optimization to rank higher in search results. You should also optimize your app for app stores since it will be featured in the two largest app stores in the world: Google Play Store and Apple App Store.

Conclusion

App user acquisition requires lots of research, testing, and mastering. From brand awareness to lead generation and the final app installation, there are different strategies to employ at different steps of the way.